Ken

I'm just about finished designing a marketing piece for Blue Haven that will be used with ADVO (now Red Plum). ADVO is the one that puts together all the mail stuffings -- grocery ads, etc. This is the "big sheet" which simply means, it's big. We'll be doing two saturation drops.

Did you know you can help improve our chances of being found when someone searches on Google for “San Diego church” or something similar? There are several ways you can help:Link to us. If you have a website or blog, consider putting a link to www.lifepointcommunity.com and use “LifePoint Christian Church San Diego” as the text of the link (the official term is “anchor text”).Write a review. Go to Google and search for -- LifePoint Church San Diego. If you see a search result that shows a map to our building, click on the link that says “More Information.” On the next page you’ll see a tab that says, “Reviews.” Click that and follow the steps to writing a review. Google uses local reviews as one of its ranking factors.

I spent several days this past week interviewing potential candidates for two job openings at Blue Haven. Task number one was to sift through the mountain of resumes we received. After going through the first dozen or so, I half-expected to receive at least one or two from a Rear Admiral or nuclear physicist. And this was my stack of resumes for an entry-level position. Maybe next time I’ll thin out the competition if I put “No Ph.D. required.”Then came the interviews. I’m probably one of the rare birds who actually likes interviews. I enjoy the give and take, as well as watching how people respond to questions they might not have expected.When I’m interviewing potential employees, I’m looking for three specific things. The list I’m about to share didn’t originate with me. I first heard this explained by It's been said at a pastor’s conference in Seattle. It made…

One of my many opportunities at Blue Haven is to write the content for our email newsletters. Most of the time I wax eloquent about chlorine or some other glamorous topic. But we recently began a push on S.R. Smith swimming pool slides and have stepped up our marketing efforts. So, we dedicated our last email blast to pool slide. To help lighten things up, I offered the following pool slide tips:Tip #1: Never go down the slide without your toupee securely fastened. Tip #2: It’s not wise to carry the family cat on your lap. You might enjoy it, but the cat won’t. Tip #3: All slides are more fun when there’s bluegrass music in the background.