All Posts By

Ken

learn vs initiate

By Leadership
Another Seth Godin gem: ********** The initiator "I'm just here to learn." Learning is fine. Listening is good. Consensus is natural. But initiating is rare and valuable and essential. How often do you or your brand initiate rather than react? How often do you tweet instead of retweet? Invent rather than exploit?
Read More

who spreads your word

By General
A blog post from Seth Godin worth repeating (especially to churches): ********** Who spreads your word? In order for an idea to spread, someone has to do the spreading. In the dark ages (ten years ago), the only way to spread your idea on a large scale was to do it yourself. Lots and lots of ads. Today, marketers get all sweaty thinking about how this happens magically, virally, for free. If it were only that easy. What's interesting to me is that different products and ideas are spread by different groups of people. There isn't just one professional association of idea spreaders, with everyone else being passive. If your authentic little Welsh restaurant gets hot, it's going to be because the chowhounds, the folks who love to talk about the next great place, are buzzing about it. On the other hand, if your blog gets a lot of traffic,…
Read More