
In conversations over the past several weeks, I've discovered a recurring thread. Maybe it's God trying to get my attention. He does that from time to time. The thread I've noticed is actually a theme or a principle. To put it in simple terms, there are times when less is more. If you cook much, you know that you can always add more water or spice or whatever -- but it's nearly impossible to take it out once you put it in. Add too much water too soon and the entire thing might be ruined. Start with a little. You can always add more. In sales we know that confusion and paralysis occur whenever the number of options increase. You might think that more options would equal more sales but the opposite is often the case. It's easier to make a selection when options are limited; too many options and…
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