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Citigroup was formed a few years ago when Citicorp and Travelers Group merged, forming one of the world’s largest financial institutions.

Before the merger, Citicorp came up with a great advertising campaign entitled, “Live Richly.” As part of the campaign, the company placed messages on billboards across the country. Apart from being funny, they also offered a new perspective on what it means to be rich. Here are a few pictures …





Not surprisingly, God has his own perspective on money and wealth. From his vantage point, you can be considered “well off” and still have a poverty of spirit. Likewise, you can be considered poor by the world’s standards and be rich in God’s eyes.

It’s all about perspective.