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communicating next steps

The following is good advice from Tony Morgan about how to clearly communicate next steps.  In a church environment, next steps are those steps people need to take in order to mature in their faith.  Here are Tony’s suggestions:


How do we avoid noise?

  1. clarify the mission, vision and values
  2. develop a focused strategy
  3. consistency in your messages; branding/voice/personality (exercise with sample communications)
  4. prioritize messages (all-church vs. ministry-specific)
  5. eliminate competing messages (say “no”)