This is one is to be filed under the “for what it’s worth” category.
Wading through the shallow water on NBC’s ‘Today’ show
2:12 p.m. October 14, 2005
NEW YORK – If Michelle Kosinski’s canoe had sprung a leak on NBC’s
“Today” show Friday, she didn’t have much to worry about.
In one of television’s inadvertently funny moments, the NBC News
correspondent was paddling in a canoe during a live report about flooding in
Wayne, N.J. While she talked, two men walked between her and the camera – making
it apparent that the water where she was floating was barely
Matt Lauer struggled to keep a straight face, joking about the “holy men”
who were walking on water. “Have you run aground yet?” Katie Couric
“Why walk when you can ride?” Kosinski replied.
Later, an NBC News spokeswoman explained that Kosinski had been riding in
deeper water near an overflowing river down the street, but there were concerns
that the current was too strong for her.
“It’s not like we were trying to pass it off as something it wasn’t,”
spokeswoman Lauren Kapp said.
Of course not. The news would never do that.
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Hey…let’s be a little less bitter about the media. Seriously. As an experienced member of the media, I can say that only 4% of the time, do we change a story to something else entirely.