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halftime report

Here’s my perspective on the Super Bowl ads … at halftime. Most creative: the Dorritos ads that were created by amateurs. Among the worst: the Garmin GPS ad with the map monster — what was that! Among the most confusing: the commercial that featured the office in the jungle.

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  • Brian B. Carter, MS, LAc says:

    they were overall quite underwhelming- seemed to me like most of them spent more time designing computer effects than thinking about their message and audience- so it’s not surprising that they had so little effect this year