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sell dreams, not products

Another insight from the review of “The Innovation Secrets of Steve Jobs” over at Leading Blog.

Sell Dreams, Not Products. Think differently about your customers. To Jobs, people who by Apple products are not “consumers.” They are people with dreams, hopes, and ambitions. Jobs builds products to help them fulfill their dreams. “Some people think you’ve got to be crazy to buy a Mac. But in that craziness, we see genius” says Jobs.

How do you see your customers?  Or your worship attenders?  Or even your classroom students?

By tapping into the dreams, hopes, and ambitions of our volunteers, we are providing them with an environment to thrive.  This requires alignment: matching their hopes and dreams to the mission or purpose of the service or ministry.

Selling products can get old after a while, even when they are faith-based “products.”  Selling dreams is a different matter.