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the best. again

I’ve seen this commercial for Florsheim shoes lately that has caught my eye. The tag line at the end says, “The Best. Again.” This made me wonder … did they experience a period of time when they weren’t best and have just now recovered? Are they admitting to putting out sub-par shoes that were less than the best? Did I miss their “Yay, we’re not as crappy as those other shoe manufacturers” campaign?

Now to be far, I have never purchased a new pair of Florsheims though I did wear a pair of my dad’s Florsheim wingtips when I was in high school. I may not be the best judge of whether or not they are the best but I do chuckle at their tag line.

For auto manufacturers … “It Runs. Again.”
For restaurants … “A Clean Bill of Health. Again.”